A Marketing Manager is a professional who is responsible for the overall planning, execution, and monitoring of a company's marketing strategies. They work closely with the sales and product development teams to ensure that the company's products and services are being promoted effectively to the target market. Marketing Managers typically have a deep understanding of the industry and the target market, and use this knowledge to develop marketing plans that will help the company to achieve its objectives. They are responsible for managing the budget for marketing campaigns, and for monitoring the results of these campaigns to ensure that they are effective. Overall, Marketing Managers play a crucial role in helping a company to achieve its goals and grow its business.

What Does A Marketing Manager Do?

A Marketing Manager is responsible for the overall planning, execution, and monitoring of a company's marketing strategies. They work to ensure that the company's products and services are being promoted effectively to the target market. They use their deep understanding of the industry and target market to develop marketing plans, manage marketing campaigns and budgets, and monitor the results of campaigns to ensure their effectiveness in meeting the company's goals.

How To Become A Marketing Manager?

Marketing Managers are responsible for planning, developing and implementing successful marketing strategies for their company. To become a Marketing Manager, you need a Bachelor's degree in marketing, communications, or a related field. Additionally, experience in project management, as well as advanced skills in digital marketing and analytics are essential in the competitive marketing world. Having a strong understanding of market research, and the ability to efficiently manage campaigns and budgets are key components of being an effective Marketing Manager.
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Education

Bachelor's degree
Average Salary Icon

Average Salary

$91,239
Average Experience Icon

Avg. Experience

3-4 years
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Marketing Manager Career Paths

A career path for a Marketing Manager typically begins with entry-level positions such as a Marketing Coordinator or Assistant. As they gain experience and demonstrate their abilities, they may be promoted to more senior roles such as Marketing Manager or Senior Marketing Manager. With additional experience and a proven track record of success, a Marketing Manager may be promoted to Director of Marketing or VP of Marketing. Some Marketing Managers may also choose to move into related fields such as Sales or Business Development, or to start their own marketing consulting firm.

Average Salary for Marketing Manager

A Marketing Manager makes $91,239 per year on average, or $43.86 per hour, in the United States. The bottom 10% make about $60,000 a year, while the top 10% make about $124,560.

Highest Paying States

Michigan

$105,285 Yearly

Ohio

$104,353 Yearly

Illinois

$103,317 Yearly

New Jersey

$100,745 Yearly

California

$98,808 Yearly

Marketing Manager Education

The most common degrees for a Marketing Manager are Bachelor's degree (60.89% of jobs require this), Master's degree (29.14%), Doctoral or Professional degree (4.66%).

Marketing Manager Degrees

Bachelor's degree 60.89%
Master's degree 29.14%
Doctoral or Professional degree 4.66%
High school 3.88%
College degree 0.9%
Associate's degree 0.51%
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